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Big Brother Premiere Announced for Thursday, July 8

June 8th, 2010 · No Comments

The summer reality hit “Big Brother” premieres Thursday July 8 (8:00-9:00 PM, ET/PT) on CBS. The new cast will be announced at a later date.

“Big Brother” will be broadcast three nights per week: Wednesdays, (8:00-9:00 PM, ET/PT, beginning July 14); the LIVE eviction show hosted by Julie Chen on Thursdays (8:00-9:00 PM, live ET/delayed PT, beginning July 15) and Sundays (8:00-9:00 PM, ET/PT, beginning July 11).

Last summer’s edition saw “Big Brother” grow its audience both on-air and online for CBS and CBS Interactive platforms.

Last year’s edition of “Big Brother” was one of only a handful of programs ever to post growth in its tenth season. Compared to the prior year’s edition, “Big Brother” was up +7% in viewers (7.08m from 6.60m), +4% in adults 18-49 (2.5/08 from 2.4/07) and +5% in adults 18-34 (2.0/07 from 1.9/06). Each of the three weekly broadcasts also posted summer-to-summer growth.

“Big Brother” follows a group of people living together in a house outfitted with dozens of cameras and microphones recording their every move 24 hours a day. Each week, the Houseguests vote someone out of the house. At the end, the last remaining Houseguests receives the grand prize of $500,000.

“Big Brother” is executive produced by Emmy Award winner Allison Grodner and Rich Meehan in association with Endemol U.S.A.

Tags: CBS Big Brother 12 Press Releases